HarperCollins, which hired Karen Rinaldi in March to start a new health and wellness line, has now named that imprint Harper Wave. Called a general health, wellness and lifestyle line, the company says they have been targeting "the best thinking from top personalities, experts, doctors and journalists." Executive editor Julie Will is also working on the list.
The imprint will launch in the marketplace in April 2013 with television personality and dating expert Matthew Hussey's GET THE GUY, and the fall list will include their Cameron Diaz book.
Harper adds that "Rinaldi and team are working closely with authors to develop their book ideas from the ground up, expand their platforms, and maximize digital opportunities and partnerships."