Nielsen BookScan US announced that they are incorporating sales data from what has been the largest elusive seller of physical books in the US. Beginning with the first week of January 2013, point-of-sale data for printed books sold at over 4,000 Walmart locations across the U.S. and Puerto Rico will…
Nielsen BookScan Expands to Include Walmart Data
by Michael Cader on December 13, 2012 in Industry Statistics
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