We've already had strong enrollment for the fourth annual Digital Book World Conference and the associated events, and now that the new year is here it's really just about two weeks away--convening January 16 and 17, at new space in the New York Hilton. As with all of the book trade's major events, there is always a big wave of sign-ups as the date gets close.
This year there are lots of good reasons to put DBW IV on your calendar if you haven't already. The opening morning keynote sessions alone paint a powerful picture, with the Obama campaign's digital director Teddy Goff sharing lessons on social media that publishers can learn from; a panel discussion among trade publishing ceos; fresh data from Forrester Research; a highly-topical interview with Brian Napack at Providence Equity Partners on why publishing is undergoing massive consolidation and a new investment cycle; an analysis of ebook pricing from the team that produces the DBW ebook bestseller lists; real data on how piracy affects sales; and an accessible and informative look at deploying XML.
After that there are another 39 sessions over the next two days, all focused in the same way on trade publishing problems, solutions, and transitions. The DBW early discounts have expired, but Publishers Lunch readers can still save hundreds of dollars with our code PUBLUNCH, which gets you a two-day DBW ticket for $995 and saves you 5 percent on any other ticket option, including the value-packed new "Total Access" option.
Before the two-day DBW show itself on January 15 is the Publishers Launch event Children's Books Go Digital, which established itself last year as the leading US trade publishing conference and is back again this year with an even richer program, plus the option of bundling in the first day of DBW, which includes an afternoon children's track including exclusive new data from PlayScience. (This event is included in the Total Access pass, as are the DBW workshops, and the new Publishing Innovation Awards luncheon.)
And afterwards on Friday, January 18 is the brand-new event that makes authors a central part of Digital Book World Week as well, Authors Launch, bringing authors the same high-level digital curriculum focused on establishing a online platform, and choosing among and using digital tools effectively to market their work, connect with readers, and drive book sales--working in concert with their publisher (or on their own). The Authors Launch faculty brings together acknowledged independent experts alongside major publishing marketing executives and agents, providing a valuable day of information for any author. (Authors who want more can bundle in the second day of the main DBW show, too.)