Focused On Children's Publishing: IP Development and Management; Gaming and Education; Moving to Mobile

Next Monday, January 13, at Publishers Launch Kids we'll kick off Digital Book World week with hundreds of people in a ballroom speaking exclusively about the future of children's publishing and the special ways in which digital change is touching this segment of book publishing. We're featuring 30 leaders and innovators from across children's publishing and beyond addressing branding and licensing; new perspectives on gaming and education; the move to mobile and social media; making discovery work for kids and parents; owning audiences and creating original IP; and developing the children's book publisher of the future. (Penguin Random House UK ceo Tom Weldon tells the Bookseller today, "The most exciting area for growth will be in the development and exploitation of children's IP, but this will demand a shift of mentality and expertise to think beyond the book.")

The day begins with a block of new data and analysis all about how kids interact digitally and how that changes sales patterns, with presentations from Nielsen, ReaderLink, PlayCollective, and Insight Strategy Group. And it finishes with lots of exciting context -- from the dramatic ramp-up of Sourcebooks' customized Put Me In the Story platform and another case study from Poptropica/Pearson on controlling your own digital future by developing content and audienes you control to a powerhouse panel that includes Daniel Ehrenhaft, Phoebe Yeh, Cindy Loh, and Lisa Holton and a concluding session with president of Harper Children's Susan Katz and publisher of S&S Children's Jon Anderson in conversation with conference chair Lorraine Shanley and PLC partner Mike Shatzkin.

Those interested in the future of children's publishing have multiple options to choose from. You can:
- Enroll for Monday's Publishers Launch Kids on its own
- Add on the first full day of Digital Book World (on Tuesday, January 14) with the Launch Kids Package, when we'll have more breakout sessions on children's publishing in the afternoon
- Sign up for the DBW total access pass, and enjoy Monday's Launch Kids plus both days of Digital Book World for one value-priced ticket.

Enroll here and you'll get a 10 percent discount on DBW and "total access" tickets (and no matter what, sign up this week to avoid higher on-site prices next week).