BEA Data: BookBub Survey Shows Promotion Buyers Are Regular Power Readers

Josh Schanker of fast-growing BookBub presented some data intended to profile "price-sensitive ebook readers" at a BEA panel, based on a random survey of thousands of BookBub members earlier this month. The company "believes BookBub members are representative of bargain readers as a whole." By their account, bargain ebook buyers…

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