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July 29, 2008By Michael Cader

Salem Celebrates Lace Reader

July 29, 2008By Michael Cader

With William Morrow’s edition of Brunonia Barry’s THE LACE READER publishing today, the folks in Salem, MA are enjoying the attention. “Morrow is working with Salem’s tourism agency, local merchants, and historic sites to promote the book, which is set here, and the city at the same time. While Salem hopes The Lace Reader will draw tourists to town, author and publisher hope the city’s attractions will bolster the book.” Director of the tourism bureau Kate Fox says, “It has been the greatest thing to fall into Salem’s lap, for promotion and marketing.” The author suggested the marketing partnership. And […]

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Filed Under: Marketing

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