Do consumers mean it when they say “I’ll never more than $9.99 for an ebook”? “That’s only half bullshit,” Michael Norris, senior analyst for Simba Information, told a full room at BEA. More than a third of people said they’d never pay more than $9.99 for an ebook, though three-quarters of people said they would if they “absolutely had to,” Norris said, quoting a survey on Kindle Nation Daily. If people invest in ebook readers, said Norris, they are not going to stop using them because the price of ebooks goes to $12.99 instead of $9.99. “Kindle users are very […]
