A modest and long-expected press release–ICM Partners will offer Perseus’s Argo Navis self-publishing program to their authors, and announces 3 books in that release that will be available through the initiative–takes an expansive turn in today’s NYT that will likely confuse the average reader. (Argo Navis tells us that ICM is actually starting with about 10 titles in the program.) As we reported 18 months ago, ICM has long been in negotiations about using Argo Navis as at least one option for their clients. The Times tells readers ICM “is one of the biggest and most powerful agencies to offer […]