Disney announced that their Consumer Products and Interactive divisions will be combined into Disney Consumer Products and Interactive Media (DCPI), run jointly by co-chairs Leslie Ferraro (also president of Disney Consumer Products) and Jimmy Pitaro (also president ofDisney Interactive). The company says the move is “in response to changing consumer preferences in a marketplace increasingly influenced by technology.” COO Tom Staggs says in the announcement, “As technology and digital entertainment continue to evolve, a shared innovation strategy will enable this new segment to create unique and engaging products and experiences that exceed consumers’ expectations.” Disney Publishing Worldwide will report jointly to Ferraro and Pitaro, and is called a […]
