Social reading has yet to take off among ebook readers, but it’s already a hit among technologists and venture capitalists. The latest entry, launching today, is Subtext, an iPad app created by a group of people from the gaming world. With an announced $3 million in seed capital from Google Ventures, Mayfield Fund, New Enterprise Associates and Omidyar Network, Subtext is run by ceo Andrew Goldman, who was ceo of Pandemic when it was sold to Electronic Arts. Other founders include cto Adam Iarossi, a Pandemic colleague, and vp of marketing Rachel Thomas, who worked at game company Playdom, sold […]
