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October 8, 2012By Michael Cader

At Publishers Launch, Making a Customer Focus Work

October 8, 2012By Michael Cader

We’ve had a rich and interesting day in Frankfurt so far at the Publishers Launch conference, which kicks off the pre-fair forums. A bookseller-focused post is listed separately, and we’ll have more reporting tomorrow, with additional reports coming in from paidContent and The Bookseller. The event starting with a look at the larger competitive landscape of Apple, Amazon, Google and Facebook to set context from UK analyst Benedict Evans of Enders Analysis. He reminded the audience that “Amazon is a mechanism for capturing the conversion of commerce to ecommerce. As each sector becomes susceptible to ecommerce it captures” that sector […]

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Filed Under: Book Fairs, eNews, International News

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