Pottermore ceo Charlie Redmayne closed out the Publishers Launch Conference with a bang, indicating that “Pottermore is a digital publishing business” and part his roadmap for the next 12 months is to “work with other brands” from publishing and elsewhere. “We’ve started working brands, and indeed with publishers, trying to identify digital strategies that fulfill the sort of things” they have done for JK Rowling’s work. They are “already working with one other brand” in particular in a serious way (though Redmayne later told the Bookseller this first brand partner is a “non-book” property). “You can do a lot of […]
