The third-annual Launch Kids conference kicked off Monday morning with a block of data presentations from Nielsen, ReaderLink, the Insight Strategy Group, and PlayCollective, painting a comprehensive picture of both the commercial marketplace for children’s print and ebooks as well as insights into how children use digital media. Nielsen president Jonathan Nowell and director Jo Henry underscored key trends as measured by the company’s combined data streams, following last fall’s acquisition of Bowker’s business intelligence and commerce solutions. (For clarity below, Nielsen Bookscan is the actual point-of-sale data collected from physical and online stores. The “surveys” are the former Bowker products, […]
