A Realization and A Change As I often like to point out, one of the best things about electronic media is that you can experiment, observe what people respond to, and continue to refine what you’re doing. This weekend I finally took my own advice as we made a significant change in how memberships are structured at PublishersMarketplace.com. It finally became clear that we had confused a lot of people by providing two different ways of registering for the site — which meant a lot of people came by and registered, but they signed up for a type of membership […]
