How Much Proposal Press Will It Take to Sell Canseco’s Book? Jose Canseco is generating a lot of ink for an unsold book proposal, ostensibly to drum up interest though it’s starting to feel like they’re using all of their ammunition long before the proposed book ever comes out. Today’s WSJournal says he is “making a hard pitch to sell book editors on a proposed expose — promising to implicate the major leagues, and further implicate himself, in a widening steroids scandal.” They also note, “All this salesmanship is designed to boost the market for a book proposal that is […]