Riggio Says Customers Don’t Read Political Books, They Just Buy Them Barnes & Noble chairman Len Riggio provides a pre-election report in the NYT Op-ed column today. We always suspected that the buying of inflammatory political books is more like voting than reading, which he confirms: “Informal polls taken by our store managers indicate that some 70 percent of our customers say they have no intention of reading these books; 15 percent say they will; and 15 percent are undecided.” He also claims that, “Liberal books sell at lower price points, and especially in paperback, while conservative books sell mostly […]