Good Holiday for Borders, Too In step with recent bulletins from Barnes & Noble and Books-a-Million, Borders has also indicated that holiday sales were stronger than expected — particularly following a weak third quarter. Comparable store sales at the superstores were up 1.4 percent — less than their peers, but still enough to prompt CEO Greg Josefowicz to comment: “Overall, holiday 2004 was a bit better than expected in Borders superstores driven primarily by strength in book sales. This year, we saw sales improve later in the holiday season and those trends have continued, driven in part by gift card […]
