Smithsonian’s New Program “A Major Expansion” As expected, the Smithsonian Institution and HarperCollins did announce their co-publishing agreement yesterday. The unexpected part is the agreement launches a much more ambitious and trade-focused publishing program under the Smithsonian’s banner, or what Smithsonian Business Ventures ceo Gary Beer calls “a major expansion of our content and brand in the marketplace.” The new line aims to issue a whopping 100 Smithsonian-branded titles a year, drawing on the collections, resources, and relationships of the Institution. Collins president Joe Tessitore notes, “We’re working with the curators of every museum in the Smithsonian.” In contrast to […]
