Fresh Book Sales The NYT reports on the growing presence of books in supermarkets. The Kroger chain, called “among the most aggressive in expanding its book sections,” is carrying up to 2,800 titles per store. Lance Parsons, who manages Kroger’s book line, comments: “When you look at our business versus a bookstore, we have the opportunity to capture the same customers three times a week.… Now publishers are beating down our doors.” Harper president of sales Josh Marwell concurs: “Supermarkets are definitely taking a bigger share of our business.” And chains like Wegmans are hosting author signings: a recent event […]
