Random Goes Direct Random House has quietly and recently launched a program that makes the company’s complete in print/in stock catalog of books — comprising over 20,000 titles — available for sale directly to readers through their web site. Spokesman Stuart Applebaum tells Lunch, “Our direct-to-consumer sales initiative through the Random House, Inc. website is a work-in-progress intentionally supplemental to our booksellers, about which we will have more to say in the future.” As Applebaum signals, the shopping cart feature is only obvious through the primary “Random House, Inc.” web site. Visitors to sub-sites for the individual publishing groups only […]
