Less Would Have Been More Profitable With every new book in the Harry Potter series, the press frenzy of anticipation has gotten stronger and stronger, and the pre-order fuelled opening day sale has risen — even as the total sales decline from book to book. Which poses extra challenges to Scholastic: how do you properly calculate and delivery enough books to meet initial demand without getting stuck with too much inventory shortly thereafter? A report in the Independent suggests the publisher should have foregone reprints of 2.7 million copies on THE HALF-BLOOD PRINCE as Scholastic chairman Dick Robinson “admits bookshops […]
