Amazon’s Newest Patent Play Amazon continues to be aggressive in defining and protecting intellectual property. The e-tailer was recently awarded a patent for many elements of encouraging and allowing customers to post online reviews, including the very process of using a Web site to fill out a review form. Internet News reports it also covers “encouraging consumers to write reviews of items they’ve purchased by determining the optimal times to send them e-mails or reminders,” and “in one embodiment of the patent, the system sends consumers a message inviting them to write a review in a predetermined amount of time […]