Good to Self-Publish Author of long-running business bestseller GOOD TO GREAT Jim Collins has self-published a 35-page supplement, GOOD TO GREAT AND THE SOCIAL SECTORS. Listed at $11.95 and published last month, the monograph is sold through online booksellers (with the help of a really poor resolution cover.) Newsweek says “he self-published the new booklet partly so no one would confuse it with his next real book.” They add, “In the new booklet, Collins explains how nonprofits can adapt his principles. Drawing on examples such as the Girl Scouts and the Cleveland Orchestra, he explains tactics to cajole rather than […]
