Starbucks Brews Albom Deal The book portion of Starbucks’ new plan to promote (and possibly at some point develop) books and other entertainment products will launch this fall with a program highlighting Mitch Albom and his new novel FOR ONE MORE DAY. Books will be offered for sale in approximately 5,400 Starbucks locations nationwide both at point-of-sale and on in-store tables for at least a six to eight-week window starting October 3, one week after Hyperion’s laydown. Mitch Albom will visit a Starbucks store in eight cities, and on October 26 the coffee chain will organize Book Break discussion sessions […]
