Borders Hires One from BN Borders has recruited Jessica Harley as their vp, acquisition and retention marketing, which includes responsibility for the Borders Rewards program. She was at Barnes & Noble for the past three years, as director of promotions. Chief marketing officer Michael Tam says, “With Jessica’s leadership, we intend to maximize the customer data available within the Borders Rewards program through segmented and highly targeted marketing aligned with our customers’ interests. Ultimately, we will become even more valuable to our customers and be more effective as a retailer.” Release Separately, New Zealand prepares for the opening of their […]
