Borders: It’s a Real Plan New Borders management has cast aside the cosmetic restructuring ideas that have ruled over the past few years and announced a broad strategy to remake the company. CEO George Jones notes in the announcement, “Our company’s performance has fallen short in an industry that is increasingly competitive, technology driven and price sensitive. We recognize the urgent need to go on the offensive and drive significant change.” Jones’s plan is to “invest only in transformation, not replication,” which includes numerous reversals of the company’s previous strategy. Some elements simply address the overlooked obvious: the company’s historical […]