Whose Your DAD? At today’s Book Industry Study Group (BISG) Making Information Pay Conference, consultant Mike Shatzkin of the Idea Logical Company officially previewed his lexicon of new acronyms to describe the growing herd of intermediaries who want to manage digital content for publishers (including large publishers themselves). In Shatzkin’s vision, just as nearly every publisher works with a physical distributor to bring their work to retail (and collect payment), the growing world of promotional and paid electronic content will require nearly everyone to have a companion digital distributor. Hence DADs — digital asset distributors. As part of a research […]