Amazon Taps Customers for Pre-Pub Reviews Amazon Vine, a new program launching on August 15, will emulate the pilot program at LibraryThing we mentioned earlier this summer, matching “new and pre-release products” — like books, music and movies — with some of the site’s customer/reviewers, providing a new type of pre-publication review. The company will invite customers — called Voices (which mangles the grapevine metaphor) to participate in the program by e-mail, “based on the trust they have earned in the Amazon community for writing accurate and insightful reviews.” Also, on Friday the e-tailer confirmed the beta launch of their […]
