Eat, Pray, Sell The WSJ features a page one story on how Elizabeth Gilbert’s EAT, PRAY, LOVE turned into a hit in paperback. “The book’s transformation from respectable-selling hardcover to paperback sensation was no accident. It came about after a series of calculated moves from Viking’s sister Penguin paperback line, where executives worked to interpret sales patterns and create a marketing blitz to attract individual readers as well as book clubs. Penguin’s approach shows how publishers, which typically don’t conduct market research, are becoming increasingly adept at hand-picking certain titles for stardom.” WSJ Personnel News Former svp and president/ceo of […]
