Borders.com In Beta In advance of its actual launch once their sales agreement with Amazon ends early next year, there is a beta of the new Borders.com web site that you can visit. Graphically the site is a step up from the competition, relying heavily on product covers — including a scrolling “magic shelf” for its presentation. And it folds in the existing Borders Media site. The “check availability for store pickup” feature is quite prominent on the individual item pages, implying an effort at tight site/store integration. Pricing strategy is probably hard to discern at this point, since there […]
