Borders Beats Competitors with Increased Holiday Comps (but Not Increased Earnings); Flat Holidays at BAM Breaking a longstanding pattern, Borders is the only of the three big bookselling chains to report increased same-store sales for the holiday period. Same-store superstore sales of $755.4 million were up 2.4 percent in the nine-week holiday sales period, “as both customer transaction count and average ticket increased.” Music was down at Borders as well as at BN, with the segment declining 13 percent. They say that without music, their same-store superstore sales rose 4.3 percent, and that books as a category were up 3.4 […]