Zagat for Sale The Zagats have hired Goldman Sachs to look for a buyer for their company. The NYT says they sold 5.5 million printed guides last year and claim over 1.5 million registered users at their web site. “Zagat has tried to build its online business, but it has largely remained a paid subscription service, preventing it from becoming a magnet for users and advertisers.” When they sold a stake in the company in 2000, it was valued at $100 million. Now, the NYT guesses, “it is unclear how large a price Zagat will attract. While the company is […]