Borders’ New Concept Borders unveiled their first new concept store in Ann Arbor. The biggest change is their Digital Center, outfitted with computer workstations and a promise “we’ll show you how” with the help of knowledgeable staff. Borders wants customers to buy music for download (to non-Apple players) and custom-burned CDs; print out digital photos and create their own photo books; self-publish through a “personal publishing” program in conjunction with Lulu.com; research their family history through “genealogy services” from Ancestry.com; and buy Sony Readers and download e-books. Certain particularly strong categories have been “designated as special destinations” and given a […]
