From the AAP Annual Meeting Borders CEO George Jones led off the APP’s meeting this morning, saying that early indications from their new concept store are encouraging. Though the store carries twenty percent fewer titles than a typical superstore, “the number of titles selling has doubled” according to Jones, who calls the change “dramatic.” The store has only been open two and half weeks, but Jones says “sales have been way better than expectations.” Jones called the current coop system “crazy,” noting they have “16,000 individual co-op agreements” and “a lot of endcaps make so sense” in merchandising to readers. […]
