Penguin’s Knack with Breakout Paperbacks The AP celebrates “those paperback sensations” that come every year from the likes of Sue Monk Kidd, Khaled Hosseini, Kim Edwards, Elizabeth Gilbert, and now Greg Mortenson and David Oliver Relin. (Their five books in paperback have sold a total of 13 million copies tracked by Bookscan alone.) “They don’t appear to have a lot in common except that none has won major awards or sold brilliantly in hardcover or was written by anyone famous. It could be explained as coincidence but for one important connection—the publisher: Penguin Group.” The article says: “Relying on luck, […]
