Buy Kindle, Love Jeff Jeff Bezos’s annual letter to shareholders is all about Kindle, casting the device as “exemplif[ying] our philosophy and long-term investment approach” as originally expressed in his 1997 letter (the year that Amazon jumped from $16 million in sales to to $148 million). He observes: “We also knew we shouldn’t try to copy every last feature of a book—we could never out-book the book. We’d have to add new capabilities—ones that could never be possible with a traditional book. “The early days of Amazon.com provide an analog. It was tempting back then to believe that an online […]