Nelson Says No Thanks to BEA Thomas Nelson has said the thing that trade show organizers fear the most: “We have determined that, for Thomas Nelson, these trade shows provide very little return,” and they are pulling out of both BEA and he International Christian Retail Show. CEO Michael Hyatt says, “We have been discussing this move for some time. But the current economic downturn is forcing us to re-evaluate the expenditure of every marketing dollar.” Hyatt adds, “Historically, trade shows have played an important role in publishing and bookselling. I have attended scores of them and have very fond […]
