Baker & Taylor has announced a “paradigm shift to category buying” to serve customers better “and respond to market changes.” EVP of merchandising and president, retail markets David Cully says: “The Merchandise Buyer function focuses on leveraging category expertise as a sales advantage in the retail and library markets. Likewise, the Merchandise Planner function focuses on data mining and statistical modeling to improve forecasting and reduce friction in the supply chain.. SVP merchandising Jean Srnecz will supervise both the divisional Merchandising directors [Allen Johnson: basics (nonfiction), Sally Neher: fashion (key new releases and Speedstock), Rick Shalayda: children’s and small press, […]