Sales of the paperback release of Harry Potter and the Deathly Hallows in the UK were dominated by Asda after they decided to sell the book for just one pound for the first three days. Asda book buyer Steph Bateson says they sold just under 40,000 copies during the promotion, while Nielsen Bookscan tracked sales industrywide of 46,257 copies in that three-day period. Despite the money lost by the chain on the promotion, Bateson tells the Bookseller “I think we have shaken the other retailers up a bit, which was always our intention,” calling it a “genuine footfall and sales-driving […]
