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Consternation in UK Over Asda's HP Paperback Discount

July 21, 2008
By Michael Cader

Sales of the paperback release of Harry Potter and the Deathly Hallows in the UK were dominated by Asda after they decided to sell the book for just one pound for the first three days. Asda book buyer Steph Bateson says they sold just under 40,000 copies during the promotion, while Nielsen Bookscan tracked sales […]

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Filed Under: Bookstores, International News Tagged With: Discounts, Harry Potter, Pricing

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