“Heard a conversation about how Book reporting doesn’t generate revenue and may have to go away. WAIT! Maybe Book reviews and coverage are one of those things that don’t generate revenue right now, BUT–are trademarks for newspapers and elicit high passion from readers. At XM, we had Opera channels. Low listenership…HIGH passion…AND–it was one of those things that even if people didn’t listen or even like Opera, it was one of those things you had to have for completeness. Maybe Book sections in newspapers are just dated. Not the idea…but the look and feel. Maybe they’re modeled after a book […]
