The simultaneous release of Stephenie Meyer’s BREAKING DAWN in a number of countries not only bumped up worldwide sales, but might bring release dates in India in line with global standards.The book was published there as a large-format trade paperback on August 14 – a full twelve days after its US release date – and has sold 23,000 copies to date. “We wanted this book early, but it did not happen, because India is not a fully mature market,” said Thomas Abraham, managing director of Hachette in India. A staggered release “ensures that publishers can split the market between formats […]
