One of the questions about Alice Schroeder’s authorized book about Warren Buffett, SNOWBALL, was always whether Buffett would participate in the promotion of the project. (Final bidders in the presumed $7 million-plus auction met with him in Omaha before the deal was sealed.) Bantam publisher Irwyn Applebaum acknowledges that no promises were made on that front. He tells the WSJ: “He gave her access to his contacts, his friends and the opportunity to get to know him better than any other writer, which is what makes the book so outstanding.” He added, “Would we love to have Warren Buffett doing […]