Into the crowded field of social networking around books, HarperCollins will launch BookArmy.com next week, which “will list every book with an ISBN and aims to drive sales and build a community of readers” according to New Media Age. A recommendation engine “will constantly feed users suggestions based on what books they like, what their friends like and what those with similar tastes enjoy. Authors will be encouraged to create and manage their own pages, while readers will be able to compile virtual bookshelves and write reviews to share with others.Those browsing books will be able to access a synopsis, […]