With the release of his latest marketing book, TRIBES, “a 147-page, anecdote-filled call to readers to become leaders of a movement,” BusinessWeek profiles the energetic author and the tribe of readers who follow him–even when academicians “tut tut” at his work. “Godin’s secret to resonating with such diverse readers: He has mastered marketing in the Digital Age. His blog and books invite readers to join his e-mail list, through which he lets them know about new publications or workshops. He offers free e-books–Unleashing the Ideavirus was downloaded 2 million times before it was published. Between books, he also spreads his […]
