The innovators at Above the Treeline will begin testing an online interactive catalog of books from multiple publishers. The six-month pilot program features books from Chronicle, Harper, Wiley, Penguin, Random House, Simon & Schuster, Thomas Nelson, and Tyndale House. Called Edelweiss, the new interface aspires to let retailers “manage their catalogs easily in a single online library, to view dynamic, enriched content about new titles, and to efficiently integrate orders and bibliographic information back into their point-of-sale systems.” CEO John Rubin explains to BTW that they have tried to redesign the catalog to work as an interactive online product rather […]