The NYT provided advance publicity this weekend for former Hyperion editor-in-chief Will Schwalbe’s new venture, Cookstr.com. Katie Workman is both editor-in-chief and chief marketing officer. Going live later this month, it presents recipes from chefs who are also well-known cookbook authors (and often Hyperion authors, such as Nigella Lawson and Jaime Oliver), and aims to sell print copies of those cookbooks as well. Schwalbe says they will start with about 2,500 recipes from 100 cookbooks. The article says that Nielsen Bookscan recorded cookbook sales for 2007 of 13.9 million copies, down almost 7 percent from 14.9 million copies sold in […]
