Amazon has launched an iPhone app to let users search and browse the site for products. Their big “twist” is an “experimental feature” using the built-in camera called Amazon Remembers. It’s basically another extension of the idea of using physical stores as a place to browse real products to help people decide what to buy online. You snap a photo of a product and Amazon “tries to find products similar to the ones in the photos. As soon as the customer receives the results, they can then purchase the item immediately or ‘remember it’ for later in their Amazon account.”Release […]
