After nearly a year of trying almost anything to get someone to take their magazine unit, Reed Elsevier announced “it has terminated discussions with potential bidders,” saying the board “has judged it not possible to structure a transaction on acceptable terms at this time.” Keith Jones, who had run RBI UK, will serve as ceo. Reed reaffirms that it has no long-term interest in business, saying the company’s strategy “remains to divest RBI in the medium term when conditions are more favorable.”Announcement