New Borders ceo Ron Marshall placed phone calls yesterday to top publishers to reassure them of the company’s viability, the WSJ reports. Hachette Book Group ceo David Young says, “He said he is absolutely hell-bent on insuring that Borders is the first choice for the serious book buyer.” The WSJ adds: “Publishers and other suppliers said that Borders is currently paying its bills. But the retailer has been aggressively selling assets, slashing costs, laying off employees, and reducing debt to stave off the kind of financial crisis that could result in a Chapter 11 bankruptcy filing…. However successful Mr. Marshall […]